Welcome to the Herbs & Heart Ingredient Glossary. Here you will find more detailed information on all the wonderful ingredients that make up our beautiful Natural Skincare range. It is our honour to serve your skin, and we believe complete transparency, education around ingredients and understanding how products can truly benefit your skin is not only important, it is essential.

We've consolidated and simplified each ingredient, providing you with both the commonly known names as well as the 'INCI' you would typically see on our product labels. 'INCI' refers to International Nomenclature of Cosmetic Ingredients. It is a universal guide to recognise systematic names of internationally recognised cosmetic ingredients, and is a legal requirement to display it in this format on our product. 
We hope this glossary helps you understand not only the wonderful and considered intention of each Herbs & Heart Product, but also helps to navigate the complex landscape of the natural beauty industry.


Acacia Senegal Gum

INCI: Gum Arabic
Products: Cell Gel | Elixir

As a thickening agent powder known to have skin-soothing properties, Acacia Senegal Gum is a polysaccharide which can help products adhere to the skin. A natural product from the Acacia tree, it increases the performance and wear of the product. The longer the active ingredients can stay on the skin, the more beneficial the product will be. It can be used for topical pain relief for irritated skin, the promotion of healing, the decrease of wrinkle depth, and for soothing.

Aloe Vera Leaf

INCI: Aloe Barbadensis
Products: Face Mud | Skin Tonic | Aloe Whip | Cell Gel | Lip Glide

Containing a rich amount of vitamins, antioxidants, minerals, and amino acids, Aloe Vera Leaf is a nutrient dense skincare ingredient with healing and medicinal properties. It has been shown to heal a vast amount of skincare conditions, such as burns, frostbite, psoriasis, and cold sores. With the leaves of Aloe Vera Leaf containing three layers, it is a clear gel made of 99 percent water and 75 percent active ingredients. As a powerhouse ingredient for the skin, it has anti-viral, anti-fungal, and cell-regenerative properties. Other benefits of Aloe Vera Leaf for the skin include: soothing sunburn (due to its polysaccharide compounds), relieving skin irritation, adding moisture, fighting acne, slowing signs of ageing, and preventing dark spots.

Apple Extract

INCI: Pyrus Malus Fruit Extract
Products: Elixir

Apple Extract is packed with antioxidants and polyphenols, meaning it is highly powerful when it comes to anti-ageing and evening out the skin tone. Additional anti-ageing effects come from the high concentrations of phenolic compounds and flavonoids, dense compounds that our skin craves. Antioxidant protection, saving the skin from daily free radical damage, allows the skin to look younger and maintain its youth. In addition to antioxidant protection and polyphenols, Apple Extract provides gentle exfoliation through AHAs, or alpha hydroxy acids, with malic acid being the most prominent. The malic acid found in apple extract helps remove dead skin, leaving a glowing complexion while also holding in hydration.

Apricot Oil

INCI: Prunus Armeniaca Oil
Products: Face Mud

Rich in oleic acids, linoleic acids, alpha-linolenic acid, palmitic acid, stearic acid, vitamin A, and vitamin E, Apricot Oil richly moisturizes and enriches dry and sensitive skin as well as clearing blemishes and smoothing wrinkles and fine lines. Softening, hydrating, rejuvenating, and nourishing, Apricot Oil helps to maintain the suppleness and radiance of the skin. Because it also exhibits anti-inflammatory properties, it helps to soothe acne. Vitamin A, a central ingredient in Apricot Oil, helps to aid in the protection of the skin against damage caused by UV radiation, slowing the process and appearance of ageing, as well as stimulating the production of collagen.

Argan Oil

INCI: Argania Spinosa Oil
Products: Two Drops

A small round fruit coming from the Argan tree, Argan Oil produces numerous benefits for the skin, mainly due to its nutritional composition. As it is packed with antioxidants and vitamin E, it is a complete source of anti-aging, moisturizing, and soothing ingredients. Fatty acids, best for skin membrane health, help to stimulate cell regeneration and contain omegas. The fatty acids Argan Oil contain include: linoleic acid, oleic acid, and palmitic acid. The vitamin E Argan Oil contains helps with anti-ageing and acts as a powerful moisturizer. Phytosterols, another powerful essential ingredient in the makeup of Argan Oil, help stop the slow-down of collagen production, helping to keep the skin firm and supple.

Avocado Oil

INCI: Persea Gratissima Oil
Products: Elixir

As one of the most moisturizing oils for the skin, Avocado Oil contains beta carotene, proteins, lecithin, fatty acids, and vitamins A, B, C, D, and E, which help to moisturize, protect the skin from sun damage, and increase collagen production (necessary for plump, firm, and supple skin). Avocado Oil contains a high dose of phytosterols, a plant compound, which contribute to preventing loss of moisture in the skin and helping to keep it hydrated. Vitamins C and E, rich antioxidants, help protect the skin from the effects of free radicals, which include fine lines, dullness, inflammation and premature ageing. Avocado Oil also works to promote skin healing due to its essential fatty acids and rich content of oleic acid.

Babassu Butter

INCI: Orbignya Oleifera
Products: Forest Nourish

Babassu Butter, cold pressed to retain nutrients, provides moisture and a variety of ingredients, the most prominent being vitamin E—an antioxidant which supports elastin, while also protecting the skin from free radical damage. Vitamin E also supports the growth of collagen (collagen synthesis), making skin smoother and more supple. Amongst the vitamin E are rich essential fatty acids, providing support to the skin cells, helping to make sure an optimal moisture balance is retained. It is a natural anti-inflammatory, and it can relieve irritations via its myristic and lauric acids.  


INCI: Cera Alba
Products: Lip Glide | Queen of the Night

Acting as a protective barrier between the skin and the external environment, Beeswax has many healing and anti-inflammatory properties. High in vitamin A, Beeswax supports cell reconstruction and overall health. The vitamin A content also gives Beeswax antiseptic and healing properties, helping with skin-healing and acne treatments. Soft and gentle enough for the most sensitive skins, Beeswax holds in moisture and acts as a humectant for the skin, attracting water to the skin and keeping skin supple.  

Benzyl Alcohol

INCI: Benzyl Alcohol

Benzyl Alcohol, when used in skincare products, acts as a fragrance component, preservative, solvent, and viscosity-decreasing agent. It is a colorless liquid with a mild aromatic odor. An organic alcohol that occurs naturally in some fruits such as apricots and cranberries, Benzyl Alcohol is also a minor component of many essential oils including jasmine, hyacinth, neroli, rose, and ylang-ylang. It can serve as a bacteriostatic preservative by inhibiting bacterial reproduction, as well as functioning as a solvent, helping other ingredients to dissolve into a solution. This can help a product absorb more readily and be easier to spread.

Black Cumin Seed Oil

INCI: Nigella Sativa Oil
Products: Two Drops

Antibacterial, anti-inflammatory, and anti-ageing, Black Cumin Seed Oil is an oil safe for all skin types. One of its most appealing properties is its ability to reduce clogged pores and control oil, in addition to reducing redness and soothing irritation. Black Cumin Seed Oil is also very nutrient dense: it contains over 100 vitamins and minerals, including vitamins A, B, and C. These vitamins help the skin retain moisture and hydration, elasticity, and fight off damaging free radicals which promote premature ageing. In addition to vitamins, essential fatty acids reduce the appearance of fine lines and wrinkles, as well as discoloration.

Calendula Extract

INCI: Calendula Officinalis Extract
Products: Skin Tonic

With some studies suggesting that Calendula Extract can significantly firm and hydrate the skin, it is unique because it can address inflammation in the skin without drying it out. Calendula Extract is dense with flavonoids, or powerful antioxidants that fight free radicals, which promote premature aging. Having antimicrobial and antiviral properties, Calendula Extract also increases collagen production and promotes the synthesis of granulation tissue (part of the skin’s healing process). Because of this, Calendula Extract is a safe and effective ingredient for delicate, sensitive, breakout-prone, and new skin.

Candelilla Wax

INCI: Euphorbia Cerifera
Products: Lip Glide | Queen of the Night

Giving the skin a protective barrier, Candelilla Wax prevents the skin from losing moisture, acting as a stabilizer, emulsifier, fast-absorbing lubricant, and a nourishing conditioner. A rich hydrating ingredient, it is shown to reduce the signs of ageing, including the appearance of wrinkles and age spots. The hydration and moisture also help dry and sensitive skins retain smoothness. Additionally, Candelilla Wax contains a large amount of vitamin A, which is responsible for both the hydration the wax provides in addition to the regeneration of skin cells.


INCI: Cinnamomum Camphora
Products: Face Mud

An organic compound coming from the wood of evergreen trees, Camphor is a plant extract that acts as an astringent within skincare products, contributing to the skin’s overall quality and appearance. Camphor can also be used as an aromatic compound. The benefits of Camphor in skincare include: relieving skin itching and irritation, alleviating pain, soothing burns, curing acne, treating eczema, soothing skin rashes, and helping aid in the relief of fungal and bacterial infections. The cornerstone of these benefits relates back to Camphor’s rich anti-inflammatory and antiseptic properties, in addition to its cooling properties. 

Coconut Fruit Ferment Filtrate

INCI: Cocos Nucifera
Products: Face Mud

Coconut Fruit Ferment Filtrate, and fermented skincare ingredients in general, include smaller molecules than coconut milk, which make it easier for the nutrients to penetrate and be absorbed by the skin. The nutrients are less irritating by the skin since the fermentation process breaks down these molecules, being very helpful for sensitive skins. Coconut Fruit Ferment Filtrate has a high level of antioxidants and an anti-ageing effect on the skin, in addition to a level of gentle exfoliation and hydration. The Coconut Fruit Ferment Filtrate is skin-softening, originally coming from the coconut tree, and is rich in skin-conditioning fatty acids, proteins, and complex B vitamins.

Coco Glucoside

INCI: Coco Glucoside

Coco Glucoside is produced through chemical reactions between fruit sugars and ingredients derived from coconut oil. It is a natural alternative to conventional foaming agents and surfactants, making it excellent for gently cleansing the skin, as it does not dry it out like other ingredients. It is well-suited for all skin types and makes an ideal addition to mild formulations for natural products, especially those intended for sensitive skin. Coco Glucoside shares a lot of the same moisturizing qualities of coconut oil, as it is very gentle and mild. It is GMO-free and contains no diethanolamides, lauryl sulfates, laureth sulfates, parabens, phthalates, or formaldehyde.

Cetyl Alcohol

INCI: Cetyl Alcohol
Products: Forest Nourish

Derived from the oils of the coconut palm tree, Cetyl Alcohol helps to prevent creams from separating into oil and liquid, also known as an emulsifier. Safe for use in skincare products, Cetyl Alcohol does not irritate the skin. As an emollient, Cetyl Alcohol is considered an effective ingredient for soothing and healing dry skin. It is not a drying alcohol, such as rubbing alcohol. It is softening, hydrating, and conditioning. Cetyl Alcohol is derived from a fat, and acts as a thickener, an opacifier, and a carrier for other ingredients in a formula. These stabilizing properties promote an ideal, smooth texture giving the final product an easy glide on the skin.

Chamomile Extract

INCI: Chamomilla Recutita Extract
Products: Aloe Whip

Anti-inflammatory, anti-fungal, antibacterial, and antiseptic, Chamomile Extract contains a dense amount of essential oils and antioxidants. It is hypoallergenic and helps to neutralize free radicals, which are shown to promote premature ageing. The families of antioxidants which help neutralize these free radicals include phenolic compounds, flavonoids, and glucosides. Chamomile Extract is beneficial for all skin types, including the most sensitive to acne-prone, and has healing abilities due to its disinfect properties. It has potent skin-soothing action, speeding up the regenerative process intrinsically and extrinsically.

Cherry Oil

INCI: Prunus Serotina Oil
Products: Lip Glide

Containing several kinds of antioxidants, specifically polyphenols, Cherry Oil is a rich source of vitamin C. Because of its antioxidant properties, it can defend the skin from the visible effects of pollution as well as providing skin-calming and regenerative benefits. In addition to being a rich source of vitamin C, Cherry Oil is also rich in vitamins A and E, helping relieve psoriasis and eczema. It has a high level of phytosterols, beneficial for inflamed and acneaic skin. Cherry Oil promotes collagen production, keeping skin firm and supple, as well as cell rejuvenation. It is suitable for all skin types, especially mature and/or damaged skin.

Coconut Oil

INCI: Cocos Nucifera
Products: Face Mud

Coconut Oil, containing lauric acid, has antimicrobial properties which help to not only kill bacteria, but also reduce inflammation. Its high levels of linoleic acid, an unsaturated omega-6 fatty acid, make Coconut Oil an effective emollient and skin soother. Rich in medium-chain fatty acids, Coconut Oil helps the skin retain moisture and to maintain smoothness, while also exfoliating the outer layer of dead skin cells. The vitamin E content allows Coconut Oil to promote skin growth, repair, and aid in the prevention of premature ageing. Lastly, Coconut Oil is one of the best anti-ageing oils as it is easily absorbed into the skin’s connective tissues, reducing the appearance of fine lines and wrinkles.

CoEnzyme Q10

INCI: Ubiquinone
Products: Two Drops

Increasing the cell turnover rate and improving skin’s elasticity, CoEnzyme Q10 is a natural enzyme and fundamental antioxidant. It neutralizes harmful free radicals that age the skin, and with its fundamental antioxidant status comes protection of the skin at a molecular level. As CoEnzyme Q10 supplies diminish with the ageing process, replenishing the supply is critical for the skin’s overall health and cell activity. Specifically, it gives energy to skin cells to repair damage, produce nutrients, and rid them of toxins. CoEnzyme Q10 has the ability to block tyrosinase, which stops the production of melanin, known to contribute to sun spots.

Cucumber Extract

INCI: Cucumis Sativus Extract
Products Aloe Whip | Cell Gel 

Cucumber Extract consists of 95 percent water, vitamin C, caffeic acid (an antioxidant), essential fatty acids, proteins, lipids, the mineral silica, and other trace minerals. Other antioxidants make Cucumber Extract an excellent anti-ageing ingredient due to its ability to fight free-radical damage. It has both hydrating and moisturizing properties, as well as an astringent effect, soothing and relieving puffy skin. Cucumber Extract’s desquamation properties, which aid the skin’s natural shedding of its outer layer during cell turnover, keep the skin regenerated and rejuvenated.


Davidsons Plum Extract

INCI: Davidsonia Johnsonii Extract
Products: Elixir

Davidsons Plum Extract is a superior anti-ageing, antioxidant, and anti-inflammatory ingredient, promoting collagen growth and reducing the signs of UV damage. It improves elasticity and prevents new wrinkles from forming. Containing the flavonoid anthocyanin, which provides a large dose of antioxidants, Davidsons Plum Extract behaves like an alpha-hydroxy acid (AHA), smoothing the skin and improving the appearance of fine lines. Its phenolic acids not only have an antioxidant effect but also are stronger than vitamin E. Lastly, its flavone glycosides stabilize and intensify the activity of vitamin C, strengthening capillaries and reducing dark circles and puffiness under the eyes.

Dead Sea Salt

INCI: Sodium Chloride (Dead Sea Salts)
Products: Face Mud, Bath Bliss

Dead Sea Salt minerals have an effect on psoriasis, eczema, rosacea, acne, vitiligo, and dermatitis. Improving the skin’s barrier function and significantly enhancing the skin’s hydration, Dead Sea Salt’s mineral-rich makeup cleanses and exfoliates, releasing the skin from toxins and bacteria. Dead Sea Salt consists of 26 minerals, with the most prominent being calcium and magnesium, not only moisturizing the skin’s external barrier but also promoting cell renewal and elasticity. Dead Sea Salt reduces the appearance of pores and acts as a natural ant-inflammatory agent.


Ginseng Extract

INCI: Panax Ginseng Root Extract
Products: Forest Nourish

Wonderful for all skin types, Ginseng Extract is known as a natural skin balancer. It helps boost the circulation of the skin’s smallest blood vessels, increasing the production of collagen, keeping the skin firm and rejuvenated. Ginseng Extract’s antioxidants protect the skin from free radical damage, helping prevent fine lines and wrinkles. It helps those with hyperpigmentation and dullness by inhibiting the production of melanin (which create brown spots) and helps those with acne by helping to balance oil production. For those with sensitive skin, ginseng has anti-inflammatory properties, aiding in the relief of redness.


INCI: Gluconolactone

Gluconolactone is an exfoliator known as a poly-hydroxy acid, or PHA, often overshadowed by alpha-hydroxy and beta-hydroxy acids. With many hydroxyl groups, this is what sets PHAs apart. Gluconolactone has the ability to remove dead cells from the outermost layer of the skin, resulting in a smoother, brighter, complexion. The difference with Gluconolactone being a PHA? It acts as a humectant as well, drawing water to the skin. Thus, it is notably gentler than other acids. Because of its multiple hydroxyl groups, it’s a larger molecule that can’t penetrate the skin as deeply, meaning it’s a gentler and better option for those with sensitive skin. Gluconolactone improves texture, tone, and can also help remove excess oil. It is naturally derived from corn fermentation.

Gold Mica

INCI: Mica
Products: Elixir

Gold Mica creates a glow and reflective effect in skincare products, illuminating and brightening the skin. A naturally produced product, Gold Mica can be used on all skin types due to its mineral-based compound, making it safe for sensitive skins. It is non-irritating and can calm blemished skin. Another benefit to Gold Mica being a mineral-based ingredient is that it doesn’t play a role in breakouts and acne—it is non-comedogenic. It supports healthier looking skin and can also provide a low level of protection from the sun.

Goldenseal Extract

INCI: Hydrastis Canadensis Extract
Products: Face Mud

Goldenseal Extract has natural anti-inflammatory, antiseptic, and astringent properties. Its potent healing properties are due to its compounds known as phytochemical alkaloids: berberine, canadine, and hydrastine, which have a calming and healing effect on the skin. As a rich source of vitamins A, B, C, and E, it provides essential nutrients to the skin, including fatty acids and important minerals such as iron, zinc, potassium, calcium, and magnesium. Goldenseal Extract’s natural antibacterial and anti-inflammatory properties help to reduce redness, fight acne causing bacteria, and speed up the healing of blemishes.

Glyceryl Caprylate

INCI: Glyceryl Caprylate

Glyceryl Caprylate acts a co-emulsifier that stabilizes oil-in-water emulsions. It is produced from various vegetable oils. Glyceryl Caprylate also restores oils of the skin, regulates the skin moisture and acts as a humidifier to the skin. Making the skin soft and smooth, it is naturally derived from coconut/palm and is antimicrobial. It has an excellent efficacy against bacteria and yeast, making it a great preservative for skincare. Glyceryl Caprylate is most effective at a pH between 4.5-7.

Grapeseed Oil

INCI: Vitis Vinifera
Products: Two Drops

Effective for the most sensitive of skins, Grapeseed Oil is non-comedogenic, meaning it will not clog pores. A natural antioxidant and moisturizer for the skin, its vitamin E and linoleic acid content help to undo damage caused by free radicals and strengthen the skin’s barrier. Grapeseed Oil’s natural antioxidant polyphenols may also have protective effects against skin cancer. Vitamin E and linoleic acid also reduce inflammation, making Grapeseed Oil good for those with rosacea, eczema, or very sensitive skin. Among its numerous benefits, Grapeseed Oil can also help clear blemishes thanks to its antimicrobial properties, correct uneven skin tones, heal wounds with the polyphenol resveratrol, and keep the skin youthful by stimulating collagen production.

Green Coffee Extract

INCI: Coffea Arabica Seed Extract
Products: Elixir

Extracted from raw, unroasted green coffee beans, Green Coffee Extract is one of the most potent forms of natural antioxidants in the world. Containing a high amount of chlorogenic acid, an antioxidant which stops harmful free radicals, Green Coffee Extract works to stimulate and restore balance to tired skin. It can help to release excess fluid under the skin and improve circulation. In addition to working as an antioxidant, chlorogenic acid, in addition to caffeine, temporarily can tighten and tone the skin. Moreover, the caffeine found in Green Coffee Extract can limit photodamage, decrease skin roughness and wrinkle formation, and reduce the appearance of crow’s feet.


Hemp Seed Oil

INCI: Cannabis Sativa (Hemp) seed oil
Products: Forest Nourish

Hemp Seed Oil, made purely of hemp seeds, is high in omegas 3, 6, and 9, which help to hydrate and moisturize the skin. It also draws moisture to the skin, working as a humectant, keeping the skin plump and supple. Omegas 3, 6, and 9, which contain gamma-linolenic acid, not only help the skin to retain moisture but also to lower inflammation. Essential fatty acids help to soothe inflamed skin and also moderate oil production, potentially helping to treat acne. Hemp Seed Oil is non-comedogenic, meaning it will not clog pores or cause breakouts. Lastly, the amino acids, linoleic and oleic acids that Hemp Seed Oil contain help to promote younger, smoother-looking skin.


Jasmine Water

INCI: Jasminum Officinale (Jasmine) Extract
Products: Elixir 

Traditionally used to restore skin, Jasmine Water hydrates for softer skin, with its botanical extracts increasing the skin’s elasticity and helping balance moisture to reduce dryness. Jasmine Water’s natural antibacterial properties aid in the skin’s immunity from environmental stressors. Jasmine is antimicrobial, antiseptic, and anti-inflammatory, everything all skin types desire. It contains specific enzymes which can fight acne and infections. The effects of Jasmine Water are also psychological, with its scent not only calming the skin, but also the mind.


Kakadu Plum Extract

INCI: Terminalia Ferdinandiana Fruit Extract

Containing over 3000mg of vitamin C per 100g of fruit, Kakadu Plums have a vitamin C concentration 50 percent higher than oranges. Used in natural skincare, Kakadu Plum Extract stimulates the production of collagen, reduces fine lines and wrinkles, reduces the appearance of scarring or hyperpigmentation, and naturally lightens the complexion. Rich in a unique antioxidant profile, Kakadu Plum Extract contains phytochemicals gallic and ellagic acids, making it both antifungal and antibacterial. Gallic acid restores the skin’s natural barrier and is a natural anti-inflammatory, while ellagic acid enhances skin’s elasticity and suppleness.

Kelp Extract

INCI: Laminaria Digitata Extract
Products: Elixir 

Anti-ageing, an antioxidant, and moisturizing, Kelp Extract is derived from brown algae and has the ability to reduce moisture loss from the skin’s surface and improve dryness. Kelp Extract helps to benefit the skin by delivering restorative amino acids, the building blocks of protein—one of which is collagen. Kelp Extract has also been shown to have a high amount of vitamin C, increasing the production of barrier lipids, keeping moisture locked in and having potent antioxidant properties. In addition to vitamins, minerals, and antioxidants, Kelp Extract has been found to carry 46 minerals, 11 micronutrients, and 16 amino acids.


Lavender Leaf Extract

INCI: Lavandula angustifolia (Lavender) Flower Water
Products: Forest Nourish 

A natural moisturizer, Lavender Leaf Extract is antibacterial and can kill bacteria that penetrate the pores, making it well-suited for preventing and healing acne. It helps to balance the skin’s moisture barrier, balancing oiliness and dryness, soothing eczema and dry skin conditions. With its anti-inflammatory properties, Lavender Leaf Extract can reduce redness, blotchy patches, and scarring. It can also aid in the detoxification of the skin, helping the skin to heal faster and prevent further infection. Lastly, Lavender Leaf Extract, with potent antioxidants and phytochemicals, helps to fight signs of ageing caused by environmental stressors.

Lavender Water

INCI: Lavandula 
Products: Forest Nourish 

Having anti-inflammatory and antiseptic properties, making it a great acne treatment, Lavender Water soothes and invigorates problematic skin. It detoxifies the skin, refines the appearance of pores, and can also help to reduce anxiety and stress. Lavender Water is a rich source of vitamins and minerals, all easily absorbed by the skin for optimal nutrition. It can also speed up the skin’s natural healing process, in addition to flushing out pollutants from the skin. The antioxidants in Lavender Water help fight harmful free radicals, which cause pre-mature ageing. 

Lemon Peel Extract

INCI: Citrus Medica Limonum Peel Extract
Products: Face Mud

Having shown to lighten, smooth and cleanse the skin, Lemon Peel Extract uses citric and plant acids to remove dead skin from the epidermis. It has antibacterial, anti-fungal, and anti-microbial factors, helping Lemon Peel Extract to treat acne and effectively cleanse the areas to which it is applied. The extract contains salvestrol Q40 and linonene, both of which have been proven to prevent and treat certain cancers. Other benefits of Lemon Peel Extract include removing toxins and reducing oxidative stress, helping to enhance the skin’s glow and clarity, gently removing excess oil and blemishes, and containing antioxidant benefits.


Mango Butter

INCI: Mangifera Indica Seed Butter
Products: Forest Nourish 

Mangoes contain vitamins C, A, E, K and B6 as well as copper, potassium, magnesium, and beta-carotene. More moisturizing than Mango Extract, Mango Butter is high in antioxidants and provides a protective barrier on the skin. Also non-comedogenic, Mango Butter does not clog pores or cause acne. Loaded with essential fatty acids and extremely nourishing, it moisturizes all skin types, and dry skins especially love its moisturizing emolliency. Mango Butter’s rich, comforting nature can help the skin conditions of eczema or psoriasis. Its vitamin C content helps to boost and brighten the skin, while its vitamin A content helps to reduce fine lines.

Manuka Honey

INCI: Leptospermum Scoparium Mel
Products: Face Mud

While all honey contains the enzyme glucose oxidase, which releases antibacterial hydrogen peroxide, Manuka Honey has very high levels of an antibacterial substance named methylglyoxal. Its acne-fighting properties not only kill blemish-causing bacteria but also support the skin’s natural healing process. Manuka Honey can also heal cellular damage from sun exposure and might prevent cellular damage from even occurring thanks to its antioxidant content. Due to fighting free radicals, signs of pre-mature ageing, such as fine lines, wrinkles, and age spots caused by environmental stressors are prevented. Lastly, Manuka Honey contains docosahexaenoic acid (DHA), an omega-3 fatty acid, which helps to strengthen the skin’s barrier.

Magnesium Stearate

INCI: Magnesium Stearate
Products: Forest Nourish 

Most commonly sourced from cottonseed oil, Magnesium Stearate helps to absorb oil and aids in keeping products on the skin. In the formulation of skincare products, it improves adhesion, slip, and texture. Magnesium Stearate has both water repellent and oil absorbing qualities. It helps to make a “dull” presentation in its products. As a thickening agent with emulsifying properties, Magnesium Stearate is also used as a film-forming, anti-caking, and lubricating agent.


Michelia Champaca Oil

INCI: Michelia Champaca Oil
Products: Elixir 

Michelia Champaca Oil is one of the best oils for detoxification, helping to encourage lymphatic movement and flush out impurities, leaving us looking and feeling rejuvenated. Michelia Champaca Oil’s detoxifying and regenerating qualities work to renew the epidermis, triggering cellular regeneration and blood flow. This helps the skin to look more youthful and radiant. Containing compounds such as beta-caryophyllene, Michelia Champaca Oil has potent anti-inflammatory properties which address and reduce redness and puffiness. Lastly, Michelia Champaca Oil can work as a nourishing tonic for the skin, moisturizing and plumping the skin to smooth out fine lines and wrinkles.


Oak Moss Extract

INCI: Evernia Prunastri
Products: Forest Nourish 

Oak Moss, a form of lichen growing on oak trees, is known for its beautification features. Rich in anti-aging properties and containing antiseptic properties, Oak Moss Extract can help the skin rid itself of microbial growth. As an expectorant with immense restorative benefits, Oak Moss Extract prevents rapid ageing and has soothing elements to keep the skin smooth and supple. Its anti-inflammatory properties support the relief of skin irritations by acting as a demulcent, and Oak Moss Extract also helps to maintain the overall health of the skin by keeping it refreshed and reinvigorated.

Oatmeal Extract

INCI: Avena Sativa Meal Extract
Products: Aloe Whip

Oatmeal Extract, suitable for all skin types, is especially effective to soothe dry and sensitive skin. Containing polysaccharides, which have a light gel like texture when combined with moisture, Oatmeal Extract forms a film like protective layer that functions as a protective, second skin. The barrier also helps to lock in moisture, whilst delivering slow release essential fatty acids to feed the skin over time. Oatmeal Extract is also a rich source of avenanthramides, a unique group of antioxidant compounds not found in other plant sources. Avenanthramides are the main actives in Oatmeal Extract that reduce redness and inflammation, especially irritation from excessive sun exposure (UV radiation).

Olive Wax

INCI: Hydrogenated Olea Europaea
Products: Aloe Whip

Olive Wax is highly compatible with the skin, having softening, soothing, and antioxidant properties. It has a sought-after similarity to the human skin’s lipid system, as well as a low molecular weight for enhanced absorption. Obtained from pure olive oil, Olive Wax capitalizes on the fatty acids and similarity with the skin’s sebum to improve the moisture barrier of the skin. Rich in vitamins A, D, E, and K, vitamin E specifically acts as a strong antioxidant that serves as a protector from free radicals and pre-mature ageing. It also helps skin conditions such as eczema and psoriasis.

Olive Leaf Extract

INCI: Olea Europaea
Products: Face Mud

Derived from the leaves of the olive tree, Olive Leaf Extract protects against the harsh effects of environmental stressors and pollutants. It slows the appearance and signs of ageing, nourishes and purifies the skin, calms irritation, repairs damage, reduces redness, hydrates, stimulates the growth of new cells, and enhances circulation. Olive Leaf Extract is an antiseptic ingredient that contains oleuropein, an immune booster with anti-inflammatory and antioxidant capabilities. Its flavonoids and oleanolicsyre contribute to the stimulation of new cells in the connective tissue, improving the condition of the skin, making it excellent for wrinkles and fine lines. 

Orange Blossom Water

INCI: Citrus Aurantium Amara (Bitter Orange) Flower Water
Products: Cell Gel

Soothing and toning, Orange Blossom Water is used in today’s world as a cleanser, skin toner, moisturizer, mask, body soak, acne treatment, to soothe sunburn, protect the skin from premature ageing, soothe itches, and replace other products for sensitive skin. Orange Blossom Water is a natural alpha hydroxy acid that gently cleanses and exfoliates the skin without stripping it of its natural oils. It is also an astringent, which works to tighten, firm, and tone the skin while gently removing excess oil and minimizing the appearance of enlarged pores. Orange Blossom Water is naturally anti-inflammatory, making it excellent for sensitive skins, as well as antibacterial, thanks to its camphene, linalool, limonene, and alpha pinene content. Lastly, Orange Blossom Water contains powerful antioxidants to help combat free radical damage to the skin.

Oregano Extract

INCI: Origanum Vulgare Leaf Extract
Products: Face Mud

Oregano Extract is known for its healing properties, as well as its antiseptic, disinfecting, and immune-boosting properties. Carvacrol and thymol are two key chemical constituents that are responsible for Oregano Extract’s reputation of being powerfully antifungal and antibacterial, treating minor problems and speeding up the healing process. A natural anti-inflammatory, it can reduce redness, irritation, and even pain. Its aforementioned antibacterial, antifungal, and antiviral properties make Oregano Extract an excellent natural purifier, especially for acne-prone skin. Moreover, it is also very calming and has been shown to soothe skin conditions such as rosacea and hyperpigmentation.


P-Anisic Acid

INCI: P-Anisic Acid

P-Anisic Acid is a natural plant acid with proven soothing effects to inflamed and irritated skin. Derived from the flowering plant anise, it helps to maintain the skin’s acid balance which increases its protection against microbial infection. P-Anisic Acid, a carboxylic acid, has antiseptic properties and is used in products instead of other preservatives like parabens. P-Anisic Acid exists as a white crystalline solid which is insoluble in water, highly soluble in alcohols, and soluble in ether and ethyl acetate. As aforementioned, it is typically used as a preservative in skincare products, preventing skin irritation and infections.

Pomegranate Seed Oil

INCI: Punica Granatum Seed Oil
Products: Two Drops 

One of the best oils for anti-ageing, Pomegranate Seed Oil is an effective moisturizer and softens the skin, while also providing anti-inflammatory, antimicrobial, healing, and nourishing qualities. It regenerates and repairs, effectively reducing and preventing wrinkles in the epidermis. Pomegranate Seed Oil, rich in antioxidants, has natural protection abilities, shielding the skin from UV and free-radical damage. One reason for this is its punicic acid content, which has high antioxidant properties. Moreover, it slows down the natural oxidation of DNA, the process for ageing. It is excellent for acne-prone skin because it contains linoleic acid, which balances sebum levels.

Phenethyl Alcohol

INCI: Phenethyl Alcohol

Phenethyl Alcohol prevents bacterial growth, protecting skincare products from spoilage. It also imparts a fragrance to a product. Occurring naturally in the environment, Phenethyl Alcohol is produced by microorganisms, plants, and animals. Naturally derived Phenethyl Alcohol is not synthesized nor processed. Aromatic alcohols perform similar functions to simple alcohols but have an aromatic fragrance; they function as a preservative or as a component of a fragrance or essential oil. Phenethyl Alcohol is also considered safe to use as a humectant.

Potassium Sorbate

INCI: Potassium Sorbate

Potassium Sorbate is the potassium salt of sorbic acid, a naturally occurring antimicrobial compound. A mild preservative in skincare formulas, it is used as a paraben alternative to prevent the growth of microorganisms and to protect products from spoiling. Potassium Sorbate is effective against fungi, mold, and yeast. It is non-irritating and non-sensitizing on the skin when used in controlled quantities, having a toxicity level similar to that of table salt and is also biodegradable. It is found in a multitude of fruits and vegetables, one specifically being Mountain Ash Berries.

Propylene Glycol

INCI: Propylene Glycol

First and foremost, Propylene Glycol serves as a humectant, binding water to the skin and pulling in hydration to the skin’s outer layer. This gives the skin a hydrated, dewy appearance. In addition to being a humectant, Propylene Glycol acts as a lightweight moisturizer, soothing the skin with a light, non-sticky feel. It addresses the visible signs of aging with the help of its hydrating properties, helping to bind water from the environment and counter the water loss that accompanies aging. As a solvent, it helps to dissolve ingredients, and it additionally helps to enhance penetration of active ingredients. While coming from multiple sources, Propylene Glycol is available as a bio-based derivative of 100% renewable resources like yeast, corn, vegetable oils, and miscellaneous carbohydrates.



Rose Water

INCI: Rosa Damascena Flower Water
Products: Skin Tonic

One of the most popular toners, Rose Water helps to maintain the skin’s pH balance and control excess oil. Containing anti-inflammatory and antimicrobial properties that can help the redness of irritated skin, Rose Water can also aid in the healing of acne, dermatitis and eczema. It is a great cleanser and helps in the deep cleansing of clogged pores. Skin is hydrated, revitalized, and moisturized, and due to its antibacterial properties, Rose Water also aids in the healing of scars. Its antioxidants prevent damage to our skin caused by oxidative stress, helping our skin combat harmful free radicals and damage caused by UV rays, pollution, and stress. Lastly, Rose Water can help tighten capillaries, in addition to reducing redness and blotchiness.

Rosehip Oil

INCI: Rosa Canina (Rose hip) seed oil
Products: Cell Gel

Being rich in vitamin C, Rosehip Oil can help brighten the skin and decrease the appearance of hyperpigmentation. It inhibits free radical damage with powerful antioxidants. Having high concentrations of vitamins A, B1, B2, B3, and K, Rosehip Oil is known for its regenerative and healing properties. It is composed of nearly 89 percent essential fatty acids including omegas 3, 6, and 9 which power the Rosehip Oil to activate cells and encourage the regeneration and production of new collagen and elastin. Promoting smooth and supple skin, Rosehip Oil is an excellent anti-ageing, nourishing, firming, and brightening oil for all skin types.

Rosemary Extract

INCI: Rosmarinus Officinalis Extract
Products: Face Mud

Rich in strong antioxidants, Rosemary Extract works to put a stop to premature ageing. Improving blood circulation and strengthening the immune system, Rosemary Extract promotes cell growth and works as a natural collagen booster. This means it keeps skin young and fresh, helping to reduce wrinkles and fine lines. Repairing damaged tissues and regenerating new cells, Rosemary Extract can help to fade away blemishes and dark spots. It can also be beneficial in keeping the skin hydrated and toned. Rosemary Extract’s antiseptic properties help to treat acne and oily skin conditions, removing excess oil and providing relief from irritation such as redness.


Safflower Oleosomes

INCI: Carthamus Tinctorius Oleosomes
Products: Face Mud

Safflower Oleosomes are created from safflower seeds, carrying safflower seed oil and vitamin E. Oleosomes are organized structures in plant cells that have a phospholipid membrane, protein coat, and are high in essential vitamin E. They are reservoirs for plant oils, a source of energy. The vitamin E naturally stored in Safflower Oleosomes offers antioxidant power in blocking free radicals. Safflower Oleosomes slowly deliver stored emollient plant oil and vitamin E over an extended period of time, giving the skin long-lasting moisture. Safflower oil itself primarily contains linoleic acid, an omega-6 packed with essential vitamins; it hydrates the skin, promoting elasticity reducing the appearance of wrinkles.

Saffron Oil

INCI: Crocus Sativus Flower Extract
Products: Two Drops 

Saffron Oil, one of the most nutrient dense oils, is rich in calcium, magnesium, vitamin A, vitamin C, and carotenoids, which give it antioxidant, antimicrobial, and anti-inflammatory properties. It can be used to hydrate the skin and treat scars, acne, discoloration, wounds, fine lines, and wrinkles. Saffron Oil can be used to increase the brightness of the skin thanks to its carotenoids—specifically crocin and crocetin. Saffron Oil’s vitamin C content aids in the production of collagen, and it also contains the antioxidant manganese, which supplements the enzymatic functions of cells.

Sandalwood Powder

INCI: Santalum album (Sandalwood)
Products: Face Mud

Sandalwood Powder is an antibiotic treatment that helps in fighting acne-causing bacteria. It exfoliates the skin, allowing it to breathe, and reduces the signs of ageing. Sandalwood Powder is a powerful antiseptic, emollient and anti-inflammatory agent, soothing conditions such as eczema, dermatitis, and psoriasis. It can help to calm irritated skin and breakouts. Sandalwood can also act as an astringent, meaning it can induce minor contractions in the soft tissue, soothing and tightening the skin and reducing the appearance of pores.

Sea Buckthorn Oil

INCI: Hippophae Rhamnoides (Sea Buckthorn) fruit
Products: Two Drops 

Sea Buckthorn Oil is a rich oil that helps the skin to replenish its barrier function, keeping it hydrated and balanced. Its color comes from its assay of antioxidants, vitamins, and nutrients, with an exceptionally high content of vitamins A, C, E, and B12, omega 7 and carotenoids, which all help to defend against free radical damage. Its fatty acids—linoleic and linolenic acid, palmitoleic acid, and vitamin E—are what work to strengthen the skin’s barrier, rejuvenate and moisturize the skin, and repair cells, making Sea Buckthorn Oil especially good for drier skins. Lastly, it stimulates collagen production, protecting, smoothing, and refining the surface of the skin for a younger, more even-toned complexion.


INCI: Silica

Silica is required to produce collagen and is a natural anti-inflammatory. SiO2, or Silica, is the third most abundant trace element in the body after iron and zinc. Made from natural silicon and oxygen, it has a big impact on skin regeneration and is strongly linked with healthy, youthful skin. Creating bonds between protein molecules, Silica is responsible for the skin’s natural ability to retain water and is critical for repair and cell renewal. It is a mineral used in a variety of skincare products due to its multi-functioning nature as an abrasive, anticaking agent, bulking agent, opacifying agent, and suspending agent.

Sodium Benzoate

INCI: Sodium Benzoate

The sodium salt of benzoic acid, Sodium Benzoate functions as a preservative that prevents bacteria and fungi from developing in products. In short, it inhibits the growth and survival of microorganisms that can cause products to spoil. Sodium Benzoate is found naturally in cranberries, prunes, plums, cinnamon, ripe cloves, and apples. In addition to being a preservative, Sodium Benzoate can also act as a fragrance ingredient, masking ingredient, and anti-corrosive agent. When combined with caffeine in Caffeine Sodium Benzoate, it can have a sunscreen effect and provide UVB protection.

Sodium Levulinate

INCI: Sodium Levulinate

Sodium Levulinate, the sodium salt of levulinic acid, is a preservative and skin conditioning agent. It is predicted to protect products from the growth of microorganisms without significantly altering the integrity of the other ingredients. Sodium Levulinate is a 100% natural preservative obtained from starch and vegetal inulin. It is able to control the microorganism colonies without changing the color or pH of other ingredients in the final product. It is used especially in the preservation of fresh ingredients.

Sodium Phytate

INCI: Sodium Phytate

The sodium salt of phytic acid, Sodium Phytate is found mainly in plant tissues, especially bran and seeds, acting as the principal storage form of phosphorus. Stabilizing skincare products and working synergistically with antioxidants, it is an all-natural chelating agent that can be used as a replacement for disodium and tetrasodium EDTA. As a chelating agent, Sodium Phytate acts to bind with metal ions or metallic compounds, preventing them from adhering to the skin. Additionally, Sodium Phytate moisturizes skin, improves skin elasticity, normalizes oily skin, may help reduce pore size, helps lighten the skin, and may help improve the appearance of cellulite.

Sweet Orange Powder

INCI: Citrus aurantium amara (Sweet Orange) Peel
Products: Face Mud

Sweet Orange Powder has a high concentration of vitamins, minerals, and nutrients that can benefit the skin immensely. It treats a variety of skin problems, including acne, oily skin, blackheads, blemishes, and uneven skin tone. The nutrients include vitamin C, an antioxidant that protects the skin from free radical damage, calcium that renews worn out cells, potassium for hydration, and magnesium that prevents oxidative stress. Sweet Orange Power helps to absorb excess oil, remove dead cells, and aid in the prevention of wrinkles. It works as an effective cleansing agent and adds a natural dose of radiance to the skin.

Thyme Extract

INCI: Thymus Vulgaris (Thyme) Flower/Leaf Extract
Products: Skin Tonic

Found in the leaves and flower of the thyme plant, Thyme Extract is high in thymol, known for its anti-septic and skin soothing benefits. It has potent acne-fighting abilities due to its antibacterial effect on Propionibacterium, the bacterium known to cause breakouts. Thyme Extract also contains anti-inflammatory and antioxidant properties, thanks to vitamin C, that make it ideal for inflamed, blemished skin as well as slowing down the ageing process. Due to its antifungal properties, it can protect the skin from related infections and can heal sores, wounds, scars, and cuts. Thyme Extract is a natural remedy for skin rashes, as well as healing conditions such as eczema.


Vanilla Extract

INCI: Vanilla planifolia fruit extract
Products: Aloe Whip     

Vanilla Extract serves as a good source of B-vitamins such as niacin, thiamine, vitamin B6 and pantothenic acid, all which play an important role in the maintenance of healthy skin. Its antioxidant properties protect the skin from damage caused by environmental pollutants and toxins; moreover, they slow down the signs of ageing like fine lines, wrinkles, and age spots. One of these antioxidants is vanillin, a powerful polyphenol. Vanilla Extract’s antibacterial properties make it beneficial for the treatment of acne, thoroughly cleansing the skin.

Vegetable Glycerine

INCI: Glycerin
Products: Face Mud | Skin Tonic | Aloe Whip 

Vegetable Glycerine’s emollience acts a natural humectant, drawing moisture to the skin and helping it to retain moisture, thereby softening, smoothing, and soothing the complexion. Its hydrating property enhances both the appearance and texture of unhealthy skin, characterized by dryness, flaking, and wrinkles caused by environmental stressors. Vegetable Glycerine easily penetrates the skin without clogging the pores. With cleansing properties, it helps to keep the skin free of acne-causing bacteria. Vegetable Glycerine regulates oil production, soothes itching and dryness, eliminates congestion in the pores, nourishes and repairs damage, and contributes to the skin’s radiance.

Vitamin B5

INCI: D-Panthenol
Products: Cell Gel

Vitamin B5, or pantothenic acid, is found naturally in salmon, avocados, sunflower seeds, and broccoli. It helps to promote the skin barrier’s natural repair process and is necessary for the skin to function optimally. Vitamin B5 is regenerative, healing, moisturizing, and protective; it reduces the amount of water that is lost through the skin, helping to improve skin softness and elasticity. Additionally, Vitamin B5 provides relief from itching and reduces redness. For wounds treated with B5, the regenerated tissues are more solid and elastic. Its excellent anti-ageing properties come from its soothing, softening, and moisturizing qualities, reducing the appearance of fine lines and wrinkles. Its exfoliating properties fight free radicals and promote new skin cells.

Vitamin E

INCI: Tocopheryl
Products: Face Mud | Aloe Whip | Cell Gel | Lip Glide | Two Drops | Forest Nourish 

Keeping lipids fresh in your skin, Vitamin E helps to keep the skin’s protective barrier intact, which can seal up tiny cracks in the skin that can cause moisture to escape and leave the skin feeling tight and dry. Thus, Vitamin E allows for long-lasting moisture retention between the skin cells. It offers antioxidant benefits, helping to neutralize free radicals and discourage oil oxidation, which prevents blackheads. Vitamin E helps to provide conditioning to environmentally exposed skin, soothing the skin after irritation. When used under sunscreen with vitamin C, it can provide four times the protection of sunscreen.


Walnut Powder

INCI: Juglans regia (walnut)
Products: Face Mud

A natural exfoliant, Walnut Powder gently removes dull and dry skin cells to reveal soft, smooth healthy skin. Helping to even out skin tone, it leaves the skin brighter and more radiant. The fine powder is ideal for use in a natural face exfoliant or scrub where a polishing or refining action is required. Walnuts are rich in polyunsaturated fatty acids, proteins, B vitamins, and minerals (especially magnesium, manganese, and potassium).

Watermelon Seed Oil

INCI: Citrullus Lanatus (Watermelon) Seed Oil
Products: Aloe Whip     

Watermelon Seed Oil is cold-pressed from watermelon seeds and is excellent at dissolving sebum (oil) and locking in moisture, thanks to its rich linoleic acid content. Linoleic acid, or vitamin F, is an omega 6 fatty acid that helps the skin build up its lipid barrier, stay hydrated, and protect itself from the elements. Produced in lower levels in those with acne, the linoleic acid in Watermelon Seed Oil can help restore the inflamed skin barrier. It balances out the oleic acid naturally found in sebum, so for those with oily skin, Watermelon Seed Oil can help to clear the clogged pores. In addition to its ability to reduce Trans Epidermal Water Loss, it can help reduce sun damage due to its vitamin A and E content, both antioxidants that fight off free radicals caused by UV exposure. 

Wheatgerm Protein

INCI: Triticum Vulgare (Wheat) Germ Oil
Products: Cell Gel

Wheatgerm Protein is the most nutritious component of the wheat kernel and contains 23 different nutrients, including the protein, B vitamins, omega-3 fatty acids, iron and calcium. Minerals include phosphorus, zinc, iron, selenium, and potassium. It is nutrient packed, making it well-suited to moisturizing and soothing the skin. Wheatgerm Protein, found in wheatgerm oil, is readily absorbed by the skin, making it an effective moisturizer. As a rich source of vitamin E, Wheatgerm Protein is a powerful antioxidant, which neutralizes free radicals. Vitamins A, D, and fatty acids help with cracked, scarred skin to give it an even tone, also adding natural hydration to the skin.

Witch Hazel

INCI: Hamamelis Virginiana (Witch Hazel) extract
Products: Skin Tonic

Witch Hazel, a botanical extract derived from flowering plants, contains tannins, naturally occurring compounds found in various types of plants. Tannins work as an astringent, absorbing excess oil, which is why we see Witch Hazel used so frequently in toners and other mattifying products. Additionally, tannins have antimicrobial properties which can reduce bacteria growth on the skin. The polyphenols Witch Hazel contain may help fight premature ageing, mitigating and preventing free radical damage. The constricting compounds that Witch Hazel contain make the proteins inside the skin cells come together, making pores temporarily appear smaller. Lastly, Witch Hazel has anti-inflammatory properties that make it a good skin-soothing ingredient for redness, as well as toning down excess oil.


Xanthan Gum

INCI: Xanthan Gum
Products: Cell GelElixir 

A polysaccharide, Xanthan Gum is a sugar-based polymer produced by bacteria that is commonly used as a thickening or stabilizing agent in skincare products. It has the ability to increase the viscosity of liquids it is added to for optimal texture, even when added in quantities less than one percent. It also has the ability to bind other skin ingredients together. While not an active ingredient, it is significant for product texture and formulation. Xanthan Gum is thought to have some hydrating benefits for the skin and is stable under a wide range of temperatures and varying pH environments. Lastly, it greatly improves product quality.